Bloom collaborated with BelEve, a charity who aim to give opportunities and skills to girls from 8-18. 30 young women joined us for an insight into our industry. We kicked off the day with an overview of the industry ecosystem, before splitting into two separate media and creative sessions. Sarah Jenkins, CMO, Grey came in to tell us not only about her career journey, but also give some food for thought - be brave, work hard, have high standards, most importantly - be kind - to yourself and one another. The girls were then given a real upcoming brief from Adidas to work on, and went away into smaller teams to review insights and respond. Some of the ideas that came back were epic, with the lucky winners receiving an Adidas voucher each and 6 outstanding people from across the entire day awarded work experience.