#BLOOMFEST: OUR ANNUAL CONFERENCE

BloomFest is a one-day conference and the flagship event for the Bloom network. It embodies our values, and aims to contribute to creating a more diverse and better balanced comms industry. One of the aims of BloomFest is to keep it affordable, and any profit made is given to Women’s Aid, our charity partner. Both women and men are welcome to attend.
 

THURSDAY 8 NOVEMBER 2018

FIGHTING OUR FICTIONS

Challenging Myths within the Industry.  

See highlights from the event below. 

 
Where BloomFest 2017 sought to uncover the industry's Naked Truths, featuring the industry's first confessions booth, the 2018 theme wasFighting Our Fictions: Challenging myths within the industry. We believe that myths within our industry are barriers to women realising their ambitions. Accepted fictions about power, privilege, pay, parenthood and beyond, become the basis upon which the industry is built and influence how women shape ourselves and our careers. At BloomFest 2018, we uncovered and met these fictions head on, challenging the narratives woven into the workplace and ourselves in order to drive real change.
 

AGENDA

Thursday 8 November 2018, 08:15 – 19.00

Digitas, 146 Brick Lane, E1 6RU

 

8.15- ARRIVAL, REGISTRATION & BREAKFAST

 

9.00- WELCOME  - Gina Hood, Senior Account Director, Snap London & President, Bloom

 

9.10- WELCOME  - Danielle Bassil, Chief Executive, Digitas

 

9.15 - THE NEW BANTER - how to script the new gender dialogue post #metoo

Karen Fraser MBE, Director, Credos & Co-Founder of #timeTo

Lorraine Jennings, Director of services & Talent, NABS & author of #timeToCode

Thas Nuseemuddeen, Managing Director & Chief Strategy Officer, Omelet LA  

Dave Lowe, Business Strategy Director, Digitas UK

Will de Groot, co-founder and Head of Insight, The Elephant Room

Moderated by Nicola Kemp, Trends Editor, Campaign

 

10.00- MORNING KEYNOTE: FIGHTING OUR FICTIONS

Carolyn McCall, DBE, Chief Executive, ITV

In conversation with Stephanie Matthews, Campaign Manager, Virgin & Head of Marketing, Bloom

 

10.35 - VICES & DEVICES BREAK

 

10.50 - THE WRONG ROOTS - Is 'class' the last unspoken taboo in the industry?

Kerry Hudson, Journalist, The Pool & Author  

Caroline Manning, Strategy Director, Initiative & VP, Bloom  

 

11.20 - TRAINING WORKSHOPS

How to fail better; Rosie Dalling, Healthy Selfish

The Story in your Body; Rebecca MacKenzie

Engaging Your Super Powers; Deena Gornick, Deena Gornick Executive Coaching

No More Impostors - Salary Negotiation; Tom Henton, No More Impostors

Creating a personal brand & career strategy – 7 steps to a happy career; Nick

O’Connor, Autotelic Coaching

12:25 - LUNCH

Meet our partner networks spearheading change in the industry

 

13:05- DIVING INTO THE DEEP: TOPIC TRACKS

TRACK 1 - THE JUGGLE - Can parenthood and career ambition coexist?

Sally Keane, Head of Sales, LinkedIn & Head of Membership, Bloom

Sophia Durrani, Managing Partner for Strategy, UM & Bloom Member

Sara Vincent, Senior Director, Index Exchange

Steve Rowe, Lead Senior Support Advisor, NABS

 

TRACK 2 - THE GRAVITAS CHALLENGE - How to crack the 'too young' for success paradox

Antoinette Henderson, Speaker, Coach & Author of ‘Leading with Gravitas’

Lucy Cutter, Activation Director, Kinetic WorldWide and Bloom Member.

 

TRACK 3 - THE FLEX - How to reboot industry workstyles to fit next gen leaders

Heleana Blackwell, Strategist, Havas & Co-Founder, The New Work Network

Christina Lemieux, International Planning Director, Leo Burnett

TRACK 4 - THE ROLE MODEL - How to become a better role model AND teach others to do the same

Jonathan Palmer, Head of Social Vizeum and PrideAM Board Member

 

14:05- THE SECRET SELF- Does the culture of adland allow space for our truths?

Helen Calcraft, Founding Partner, Lucky Generals

Jan Gooding, Chair, Stonewall UK & President, Marketing Research Society

Charlie Hunt, Head of New Business, Digitas UK & former President, Bloom

Katy Lindemann, Freelance Digital Product Strategist & Writer, Uber Barrens Club

Namrata Dhadialla, Associate Director, MediaCom

Moderated by Victoria Brooks, Sustainability Strategy Director & Head of Programmes, Bloom

 

15.10 - VICES & DEVICES BREAK 

 

15.20 - THE TINTED LENS - How can intersectionality be a rich source of creativity in the industry?

Victoria Buchanan, Executive Creative Director, Tribal DDB

Dannielle Beechey, Technology Partnerships Planner, Mediacom

Leyya Sattar, Freelance Creative & Co-Founder, The Other Box

Dora Michail, MD Commercial Growth, Telegraph Media Group

Moderated by Adrian Walcott, MD, Brands With Values & Co-founder, BAME 2020

 

16:20- AFTERNOON KEYNOTE:

Caroline Criado Perez, Campaigner & Author

 

16:40- CONFESSIONS LIVE & ROUND UP OF THE DAY

 

17:10- CLOSING REMARKS

 

17:15 - NETWORKING DRINKS

 

19:00 - ENDS

Thank you to our partners
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