15 Jul 2018

Our Achieving Your Potential event 'The Myth of the ‘Difficult Woman’' (as featured in Campaign ) highlighted the double bind women face in business every day: traditionally “female” traits are often not seen as leadership qualities, whereas exhibiting more “male” traits can land women in more hot water than their male colleagues; the dreaded “difficult” label is hard to escape.  

So, how can we overcome this?  Here are some easily actionable thought starters on #EverydayAction from the Bloom network:


  1. Be open abou...

This article was originally published on Campaign Live

"2013: Smile more
2015: Smile less"

"You will never be in a leadership position you are not ‘strong’ enough."

"My manager told me I can’t wear skirts to work because I am distracting the boys and he doesn’t want HR complaints. I’ve been told I’m too opinionated to be successful."

These three highly personal stories of how casual sexism permeates the creative industries shared on the confessions board at the Bloom 'Myth of the difficult woman' event last week, puncturing the myth that men and wome...

"The CMO of one of the top two advertisers in the world asked if I am old enough to remember VHS when my suitability to advise was questioned."


‘The assumption that you would not be committed to a new challenging role because of your age and the exception of leave for children."


‘Older men are wise. OIder women are just old and past their prime.’


These three stark and highly personal takes on how ageism affects the advertising industry and the people who work within it were shared on the confessions board of this week’s Bloom event tackling the i...

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