Today is Equal Pay Day.

This is the point in the year where women, on average, stop earning in comparison to men. We’ve all heard the stats: they’re depressing, and well-trodden territory for commentators.

But what isn’t being said?

At last week’s BloomFest — our inaugural conference — we decided to face this issue head on as part of our “Naked Truths” theme, and ask our attendees and speakers to say what they really feel is driving the enduring Pay Gap. Here’s what they said.

There are two sides to the problem.

One side is about transparency. It’s ab...

Bloom exists because we want to help create a communications industry in which everyone - men and women - can achieve their potential. Last week, we hosted our first ever ‘BloomFest’, a one day conference that was designed to tackle issues that hold people back.

Here’s what we learnt:

1. ​Imitation is exhausting. You don’t need to pretend to be anyone else to succeed in this industry. Know who you are and be yourself with purpose and integrity, it will benefit you in the long run.

2. ​Phrases like ‘Daddy daycare’ contribute to a societal view that m...

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