Our event The Bounceback: How To Risk More and Fail Better highlighted that there are many positive lessons to be learnt from failure and it's a core part of growing and developing both professionally and personally. But bouncing back is often easier said than done. During the evening, we crowd-sourced thought starters on where to begin.

Please enjoy these #EverydayActions and let us know how you get on when you implement them.

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“Inaction through fear of failure is more damaging than failure itself.”

Rosie Dalling, Fo...

Our event “The Bridge” highlighted that while we are making progress as an industry to bridge the gender divide, there is still so much more we can be doing.  As we approach a cultural tipping point, what can each and every one of us do to help drive further change?  Here are some easily actionable thought starters on #EverydayAction from the Bloom network:

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Actively listen – be sensitive to unequal circumstances and pay attention when others highlight them

Scrutinise your workplace culture - be aware of predatory or misogynistic clients...

In an industry where stereotypes are rife and myths are peddled everywhere we turn, women are being held back from achieving their full potential. At Bloomfest 2018, we wanted to tackle these fictions head on, blow the myths out of the water, and unshackle our attendees from the grasps of these harmful messages. Bloomfest showed us it’s time for change: whilst part of this requires structural and cultural change, there are also plenty of #EverydayActions that we can all embrace to help us thrive, not just survive. This is our round up from the da...

A friend and mentor recently announced she was leaving the industry because "it’s a young person’s game". She’s 39. A week later, I was at a women’s networking event attended by 120 or so incredible agency women. When asked how many of the attendees were over 40, just three stood up.  

Situations like these subconsciously fuel the belief that we have a limited shelf life and that advertising is not something women can do forever. Even now, in my mid-30s, I find myself wondering about what I’m going to do when I grow up.  

But unlike some other sect...

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