The concept of emotional labour is one that is fast rising up the business agenda. In her book Fed Up: Navigating and Redefining Emotional Labour for Good, Gemma Hartley shares her experience of shouldering the burden of "emotional labour". The book resonated with some of the stories I’ve heard while tackling gender equality in our industry through Bloom. I found myself asking: can we apply this concept of emotional labour to better understand the challenges women face in the communications industries?
But there is progression and we must now ensure this momentum is not lost.
This year, I’ve been leading a group of incredible women who are part of the Bloom network. And my greatest privilege has been to hear their stories. What they fear, what challenges they face and what things they think need to be changed so that they can progress in this industry. These voices are so important for making tangible those debates where progress is slow. And as a result of that lack of progress, every year we lose another cohort of female talent.