**This piece was written prior to #COVID-19 but the advice still rings true for any new parent.

My daughter Eliza is now seven. I desperately wanted to be a mum and went through gruelling IVF and fertility treatments to have her. I was one of the lucky ones – it worked for me, I loved being pregnant and I was excited about the new chapter of my life that was to come.

Despite throwing myself into being a mum, signing up for every baby class going, and making a new group of mum friends, I will be honest – I found maternity leave tough. 

Eliza cried A...

This article was written by Hannah Spicer, a freelance E-commerce and Digital Marketing Consultant, with over 16 years experience working at luxury and fashion retailers including Harvey Nichols, Stella McCartney and Kurt Geiger. She works with small to medium brands to optimise their e-commerce performance.

I’m working with two clients in the beauty industry at the moment, and while they are facing challenges due to COVID-19 like many other businesses, they are adapting and finding new ways of reaching, helping and serving customers.⁣

I myse...

This was originally published on Creative Brief

During this terrible COVID-19 crisis in the UK, all non-key workers are rightly being asked to stay at home to prevent further spread of the virus. For many, including myself, this is the first time that they’ve spent an extended period doing their job outside of the office, or “WFH”, to use everyone’s new favourite acronym.

(Check out Gina's @self_isolation_gram for more on what it's like for everyone during #COVID-19) 

So, as we move into week two, what’s it been like so far? There are some clear d...

As the wind pushes the clouds aside to reveal a clear blue sky and a radiant sun this first morning of Spring feels so profoundly different than any first day of Spring I have ever encountered. Like most people in the 170 countries affected deeply by the Coronavirus I am isolating in my home, and have been for nearly a week. My life, as so many others’ lives, feels already deeply changed. I long for so many of the things I complained about. As a board and executive coach in London, my daily routine is usually donning a pair of comfortable shoes a...

There was a parent who had adopted, a mum who had conceived via IVF, a mum who had miscarried, a dad who shares custody, a woman who’d decided not to parent and a mum who’d had an unplanned pregnancy.

What did they all have in common?

They’d all experienced judgement.

They’d all been asked questions that were deeply personal.

They’d all felt the need to justify their decision or situation.

What is it about parenting, or deciding not to be a parent, that makes us judgemental and opinionated? And to ask intrusive questions that we wouldn’t dream of in o...

I had the pleasure of being part of two panels at BloomFest. What I experienced left me with a huge sense of clarity on what still needs to be done ahead, and also how much conviction there is within the Bloom movement, and those associated with it, to do so.

A Bloom First Timer

I have to admit, I had not heard of Bloom before now, but in hearing the background and story I was genuinely captivated by what current and previous bloomers had done to stoke such important and challenging progression within our industry.

In running DaddiLife, one of my bi...

Last week at BloomFest 2019 we discussed a topic many women and men are debating: “To Have Kids or Not To Have Kids,” because according to a US study, in 2019, one in five women are entering menopause without children. Figures of childfree women have risen from 9% to 17% over the past 30 years. 

This led to the question: Do the pressures of our industry impact our decision whether or not to have children? And how do these industry pressures conflict with the societal pressures to fit into the stereotypical role of being a woman?

I sat amongst a gre...

Across the country, 20 men and 20 women are currently taking part in Bloom’s first-ever mutual mentoring programme – The Exchange. The aim? To close the gender divide in the advertising and communications industry, one conversation at a time. Jackie Scully caught up with Bloom President, Stephanie Matthews to find out what you can learn when your mentor sees the world through different eyes…


When we think about what makes a great mentor, we’re often drawn to people who think
like us, approach work like us and have a career path that looks not dis...

In Summer 2018, Bloom and BelEve hosted a workshop to help give young girls an insight into careers in the communications industry. BelEve is a charity for girls working with 8 to 18 year olds; they help inspire and empower girls and young women to maximize their potential and celebrate their achievements. One year on from the workshop, Marsha Powell (Director at BelEve) shares with us insights from two of the attendees on how they found the experience. 

2019's Bloom x BelEve workshop will be held on Thursday 30th August at Kinetic. Find out...

Deena Gornick is an Executive Coach and offers her expert advice and coaching as part of the Bloom mentoring program. Here, she shares with Bloom her advice on how to approach the mentor/mentee relationship once that important first contact has been made. 

I want to talk about the single most important aspect of a mentor/mentee relationship: Outcomes. When embarking on a mentoring relationship, you should have a first meeting to assess where you are going together. Both the mentor and the mentee should be clear of the outcome the mentee has for be...

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