Last week at BloomFest 2019 we discussed a topic many women and men are debating: “To Have Kids or Not To Have Kids,” because according to a US study, in 2019, one in five women are entering menopause without children. Figures of childfree women have risen from 9% to 17% over the past 30 years. 

This led to the question: Do the pressures of our industry impact our decision whether or not to have children? And how do these industry pressures conflict with the societal pressures to fit into the stereotypical role of being a woman?

I sat amongst a gre...

Across the country, 20 men and 20 women are currently taking part in Bloom’s first-ever mutual mentoring programme – The Exchange. The aim? To close the gender divide in the advertising and communications industry, one conversation at a time. Jackie Scully caught up with Bloom President, Stephanie Matthews to find out what you can learn when your mentor sees the world through different eyes…


When we think about what makes a great mentor, we’re often drawn to people who think
like us, approach work like us and have a career path that looks not dis...

In Summer 2018, Bloom and BelEve hosted a workshop to help give young girls an insight into careers in the communications industry. BelEve is a charity for girls working with 8 to 18 year olds; they help inspire and empower girls and young women to maximize their potential and celebrate their achievements. One year on from the workshop, Marsha Powell (Director at BelEve) shares with us insights from two of the attendees on how they found the experience. 

2019's Bloom x BelEve workshop will be held on Thursday 30th August at Kinetic. Find out...

Deena Gornick is an Executive Coach and offers her expert advice and coaching as part of the Bloom mentoring program. Here, she shares with Bloom her advice on how to approach the mentor/mentee relationship once that important first contact has been made. 

I want to talk about the single most important aspect of a mentor/mentee relationship: Outcomes. When embarking on a mentoring relationship, you should have a first meeting to assess where you are going together. Both the mentor and the mentee should be clear of the outcome the mentee has for be...

Here at Bloom Scotland HQ we're just coming back to reality after a brilliant launch event last week on the power of the network. And the feedback we've been getting has been just overwhelming. We couldn't have asked for a better launch!

Melinda Matthews, CEO CodeClan, not only showed her support for Bloom by letting us use her super event space, but we were lucky enough to have her as our guest speaker as well. And boy did she deliver.

Through a number of hilarious anecdotes and whiteboard drawings, Melinda taught us to be brave, to know our story...

I found myself asking this question in light of the recent physical attacks on lesbian couples in the UK. The first, in London where a couple were attacked after kissing on a night bus and the second in Southampton when a couple were pelted with stones, also after kissing.

By all accounts, both of these couples were simply acting how any other heterosexual couple would act on a night out, yet here they both are, subject to physical attacks. Physically attacked just for being themselves.

This notion of ‘being yourself’ is frequently used by employer...

Our event The Bounceback: How To Risk More and Fail Better highlighted that there are many positive lessons to be learnt from failure and it's a core part of growing and developing both professionally and personally. But bouncing back is often easier said than done. During the evening, we crowd-sourced thought starters on where to begin.

Please enjoy these #EverydayActions and let us know how you get on when you implement them.

Step in - try it

“Inaction through fear of failure is more damaging than failure itself.”

Rosie Dalling, Fo...

Ahead of Bloom's upcoming event on the 25th June: The Bounce Back, How to Risk More and Fail Better, Bloom member Jackie Scully talks to speaker Rosie Dalling all about why conversations on failure are more important than ever. 

In business and in life, failure is no longer ‘not an option’, it’s essential. Coach and Bloom member Rosie Dalling encourages us to reflect on the things that haven’t gone according to plan, take more risks and fail better...

Failure is the best learning opportunity you will ever have. No one likes to admit it. N...

In the space of about a month two briefs from two different brands appeared in my inbox with the same unique request. They were keen to create a film ‘for women, by women’ (both brands are female centric), and wanted an all female crew to work on the projects. My first thought was; ‘can we even do that in this turnaround?’

Which roles could we answer without hesitation? There was a woman spearheading the project; Aleisha, one of Cherryduck’s talented Producers - tick, Make-up artist, no problem, Soundie, it’s not one we usually fill with a woman (...

Our event “The Bridge” highlighted that while we are making progress as an industry to bridge the gender divide, there is still so much more we can be doing.  As we approach a cultural tipping point, what can each and every one of us do to help drive further change?  Here are some easily actionable thought starters on #EverydayAction from the Bloom network:

Turn on

Actively listen – be sensitive to unequal circumstances and pay attention when others highlight them

Scrutinise your workplace culture - be aware of predatory or misogynistic clients...

Please reload

© 2019 by Bloom UK | London