ACHIEVING YOUR POTENTIAL

The real barriers to women achieving their potential are often the unspoken ones.  We believe there’s a need to give women a platform to speak up, to raise awareness of the industry’s NAKED TRUTHS impeding women from realising their aspirations. In 2018, Bloom will focus its Achieving Your Potential events on breaking down the industry taboos by focusing on the REAL VOICES of women, revealing the NAKED TRUTHS in our industry.

WEDNESDAY 4 JULY 2018

THE MYTH OF THE 'DIFFICULT WOMAN'

How to Challenge Perceptions of Female Ambition

Girls are often raised to be ‘nice,’ ‘quiet’ and not too ‘demanding.’ A girl who is confident and assertive is often labelled ‘bossy. We must overcome the instinct to be ‘quiet' by learning to speak up, championing what we believe in and becoming powerful leaders - without losing who we are as women. 
We held a provocative debate about the value of being ‘Nice’ versus ‘Nasty’ in adland, and gain insights on how to challenge the status quo.
Moderator:
Nicola Kemp, Features Editor,
Campaign 
Speaker:
Patricia McDonald - MD,
Strategy & Insights,
Weber Shandwick 
Speaker:
Sereena Abbassi -
Head of Culture & Inclusion,
M&C Saatchi Group
Speaker:
Lindsay Pattison - Chief Transformation Officer, WPP / Group M
Speaker:
Caroline Manning - 
Strategy Director, Initiative
& Bloom VP 
Speaker:
Jim Carroll -
Former Chairman, BBH
& Consultant

PHOTOS FROM THE EVENING

RSS Feed

© 2020 by Bloom UK | London