We strive to future proof women’s careers, spearhead industry change and pay it forward for the next generation. To fulfil this ambition and capitalise on the brilliant network of women we have built, we are launching a new programme: Bloom Boost.
Bloom Boost is designed to support, grow and empower our female industry leaders of tomorrow.
The programme is open to all former Bloom mentees who have not yet reached the 7+ years experience required to join the Bloom members network. Owing to the current COVID-19 climate we couldn’t think of a better time to launch this amazing new programme, where new Boost members will have access to Bloom member support, a dedicated community and new workshops.
For BloomFest 2019, Bloom UK partnered with UM London on a quantitative study to uncover just how ‘Future Fit’ our industry really is. Capturing a cross section of men and women, across across all sectors, the 300+ study shone a spotlight on what a progressive comms industry really looks like, and the behaviours we’d need to adopt to deliver it. The aim was to go beyond the inclusive policies and positive press stories, and create tangible learnings and actions that everyone can implement in their own workplaces.
One of Bloom’s 2019 objectives is to engage more men in the gender debate. The Bridge panel event on 1 May was the first in a number of initiatives designed to achieve that, The Exchange by Bloom is the second initiative in this programme.
The Exchange is a new type of cross-mentoring pilot inviting 20 industry-leading men to be matched with 20 Bloom women to break down the barriers contributing to the gender divide in our industry.